Things We Can Do
to Avoid Wasting
Finite Food
to Avoid Wasting
Finite Food
Since 2014, SHUNGATE has interviewed food producers throughout Japan to showcase the country's food culture.
The rich food culture we enjoy daily was spun together over the years by the people who produce the food and those who eat it.
Meanwhile, we are discarding vast amounts of food. If we continue to waste food, we could harm the environment and cause a food crisis.
THINK&EAT will feature individuals, initiatives, and products that seek to solve the problem of food waste and convey the thoughts and ideas behind them.
Let us think about our approach to food. We hope THINK&EAT will give you some tips.
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ProductEasing the Food Crisis with Food Sheets. VEGHEET Addresses Social IssuesVEGHEET was conceived in Hirado, a town of about 30,000 inhabitants in Nagasaki Prefecture. The vegetable-based food sheets have their natural colors, nutritional value, and smooth texture intact, offering solutions to various social issues. We spoke to the representative, Keisuke Soda.
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Peoplemellowbear Treats for Beloved Pooches Solve Food WasteWith their cute dog designs and colorful packaging, these eye-catching treats are additive-free and handmade. They are gluten-free and human-grade. In fact, the ingredients include cod skins left over from food production and venison from the overpopulation of deer in Nagano's forests. It is all about enjoying treat time with your dog using eco-friendly products.
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ProjectAddressing the Challenges of Farming with Homemade Pickles from a Farmer and a Curry HouseRe: pickles are homemade by Wakamatsu Farm. The jars are crammed with small cucumbers, making one's mouth water. These cucumbers are actually off-spec vegetables that would normally be discarded. Although they may not have a clear market value, their worth is evident when they are utilized to make pickles.
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ProjectNew Value for Fat-Free Milk and Whey. GOOD NEWS’ Passion for Product DevelopmentGOOD NEWS Co., Ltd. is dedicated to resolving local issues and creating a sustainable town in Nasu. It manages the GOOD NEWS complex in Nasu Kogen and creates food products that help tackle food waste. Its Butter no Itoko, made from fat-free milk, is a beloved snack and has earned recognition as Nasu's latest specialty confection.
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ProductGolden Chicken Stock — Savor the Latent Power of Retired ChickensGolden Chicken Stock, sold by Niwatori Kakumeidan, was developed in response to the concerns of a friend who runs a small-scale poultry farm. The result is a rich, full-bodied, tasty broth made from egg-laying hens considered unsuitable for cooking.
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ProjectCharacterful and “Arty Vegetables” Enliven the Future of Off-Spec Produce“Chibavege” is a food waste reduction project primarily operating in Chiba Prefecture. It all began to support the farmers affected by Typhoon No. 15 in 2019. The group started retailing vegetables and is now venturing into processed food production. Through “arty vegetables” that do not reach the market, they are pursuing a new way of using off-spec vegetables.
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PeopleDelicious and Cute"Pop"Ice Creams Made by Seika Micotoya with Wasted IngredientsUmegaoka, Aoba Ward, Kanagawa Prefecture. Seika Micotoya is housed in a striking brick building, Micotoya House, in a quiet residential neighborhood. In addition to selling vegetables, the adjoining KIKI NATURAL ICECREAM sells ice creams made from fruits and vegetables salvaged from farmers that would otherwise be wasted. They always have about 10 flavors, and each one is tantalizing not only for its flavor but also for the story behind the ingredients. We spoke with Teppei Suzuki, the proprietor behind these ice cream creations.
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ProductHeirloom Vegetable for the Future. Futami Akakarashina’s Hanapanchun MonogatariWansaka Oura Park in Nago, Okinawa Prefecture, is a seaside farmers’ market jointly established by 10 nearby villages. The famous local specialty, Hanapanchun Monogatari, was developed here to tell the timeless story of the traditional vegetable Futami akakarashina (red mustard greens).
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ProjectDelicious School Lunches in Fukuroi, Where Local Products Are Used Without WasteIn Fukuroi, Shizuoka Prefecture, school lunches using locally grown produce are now being provided to elementary and middle schools in the city. While it will take nearly 20 years for it to spread throughout the community, thousands of kilograms of vegetables were being discarded each year. The city has been taking measures to prevent food waste since around 2015 to address this issue. Initiatives to improve storage facilities and develop recipes have steadily produced results.
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PeoplePacked with Aizu Wakamatsu’s Tasty Delights. Upcycled Beer Made by a Tomato FarmerBeer lovers go crazy for unique craft beers. CheapChic Brewing in Aizu-Wakamatsu, Fukushima Prefecture, is another quirky craft beer brand launched by a tomato farmer. Their current project involves making upcycled beer from wasted fruits and vegetables. We visited Yuki Otomo, the project's representative, to find out what it was all about.
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ProductPure Persimmon Vinegar, developed to Salvage Substandard PersimmonsJun Kakisu is the signature product of Kaki no Senmon Ishii in Gojo, Nara Prefecture, and has been developed with the desire to "salvage persimmons from being discarded in large quantities." It has been a long seller for over 40 years, and substandard persimmons are also used in products such as pickles and wagashi (Japanese confectionery).
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ProductKesa-no-Hama, a Can of Freshly-Caught Underutilized FishKesa-no-Hama is a can of fish cooked in water produced by Sea Life, a marine products processor in Hamada, Shimane Prefecture. The can contains randomly selected underutilized fish unloaded at a local fishing port. Why did Sea Life focus on underutilized and neglected fish? Tracing how the development of this product reveals the passion of a local manufacturer that supports the fishing industry.
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ProductTekikaka Cider, Made of Discarded ApplesTekikaka Cider is an apple cider made of thinned apples that would normally be discarded. MORIYAMAEN, the first apple orchard in Japan to successfully develop this product, has a history dating back over 100 years in Hirosaki, Aomori Prefecture. Behind the development lies an exceptional drive to make the most of the working hours of fruit picking.
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ProjectFortune in Leftovers—Fuku Gohan Project Saves Off-Spec VeggiesThe Fuku Gohan Project was launched in 2019. With the slogan, "There's good fortune in the last helping," the project aims to tackle the problem of food waste. In 2021, it held Green Grocers for Healing the Earth and People, an event using tasty substandard vegetables. The event offered visitors off-spec vegetables normally unavailable in the market and recommended and sold them according to the visitors' physical condition.