Iizuna is located in the northern area of Nagano Prefecture, only a 30-minute drive from Nagano City. It is known for being one of the Hokushin Gogaku (five peaks of northern Shinshu), and is an idyllic town with a population of approximately 11,000 people at the foot of Mt. Iizuna, which is also designated as part of the Myoko-Togakushi renzan National Park.

The town covers an area of approximately 75 square kilometers and was established after the two villages of Mure and Samizu merged together in 2005.

The town’s cool climate and large temperature swings between day and night allow for the harvest of delicious rice and fruit including apples and peaches. Additionally, farming in this area has fostered a kind spirit of mutual assistance and a friendly, laid-back relationship among the town’s citizens.

Recent years have seen new product development by processing the town’s produce. Many attractive products are being created, one after another. Let’s take a look at these products along with apples, the town’s main agricultural product.